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But if it's still not clear to you why a company needs LinkedIn to grow the number of prospects, leads and customers, in this article we offer you 10 statistics that will convince you of its validity in B2B marketing. Why does b2b marketing need LinkedIn? The engagement rate of the professional social network has never been as high as in this last period: engaging your target audience with interesting messages and valuable information is the objective of B2B marketing strategies and this proves to be the perfect channel. Here are the 10 statistics that confirm the thesis.
Million users are currently registered on LinkedIn The growth of the professional social network wedding photo editing service has been very rapid in recent years, reaching half a billion members in 2017. In 2019, we reached 610 million; among these, 303 million are active at least once a month, while 40% visit LinkedIn daily. (source: LinkedIn ) 90 million senior professionals and 63 million decision makers use LinkedIn LinkedIn's audience is very different from all other social networks and sees a third of its members being part of upper management.
Between decision makers, of which 6 million in the IT sector alone, buyers and influencers, you will understand how it is not difficult to ensure that the company's contents reach potential customers. (source: LinkedIn ) Download the ebook 46% of social traffic on B2B companies' sites comes from LinkedIn This is perhaps the most important statistic to understand that LinkedIn is not just a job search platform. In fact, almost half of the web traffic on B2B company sites coming from social media comes from LinkedIn.
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發表於 14:14:24