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Using Content Marketing as a Brand-Building Strategy #10: Utilizing AI-Technology Artificial intelligence (AI) continues to tiptoe into the content marketing arena, adding benefits without overwhelming or intimidating in ways to keep businesses away. Integrating AI with human efforts can lead to better marketing strategies, saving time and resources, and improving customer outcomes. While AI has its own pros and cons, it’s not going away and instead is being utilized in more ways to improve marketing efforts, including content. Expect AI to be used more in 2023, including for the following.
Data analysis for pattern recognition and more. Creation of optimized blog posts. Incorporating robust plagiarism and grammar checks. Integration of chatbots powered by AI technology. You will also see it being used more in hyper-personalization strategies, as mentioned Algeria WhatsApp Number earlier on this list. 2023 will see more experimentation with AI capabilities, dipping a toe in the world of AI and what it can do for content marketing. Companies are already experimenting with pilot programs for AI use in writing advertisement copy, digital ad buying, buyer persona composite creations, and more.
Image Visual Search In 2022, visual search capabilities showed up on various platforms and apps, allowing consumers to search on an image alone. Think Pinterest, Amazon, and Google, which are already offering visual recognition technology to consumers. Millennials and Gen X, in particular, are already embracing this technology, extending a brand’s reach even further into these younger generations and their buying power. State of Marketing Report 2024 Visual search became a technique by which to focus part of a marketing content strategy on using images as a way to further promote product searches by consumers online. Designated algorithms begin with an image online and, from there, product or something similar.
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